SMEAL WIKI

Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture

J. Andrew Petersen, Tarun Kushwaha, Vijay Kumar
Year2014
VenueJournal of Marketing
Typearticle
Citations144
DOI10.1509/jm.13.0479
OpenAlexW2146215087

Topics

Financial Literacy, Pension, Retirement AnalysisMarketingBusinessRegulatory focus theoryFinancial servicesMultinational corporation