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Choosing Between “Me’S”: Why Greater Self-Variety Makes It More Difficult to Choose Between Identity Goods

Sara Loughran Dommer, Karen Page Winterich
Year2020
VenueACR North American Advances
Typearticle
Citations0
DOI(no DOI)
OpenAlexW3179159273

Topics

Consumer Behavior in Brand Consumption and IdentificationVariety (cybernetics)Identity (music)BusinessPsychologySocial psychology