SMEAL WIKI

Cued-recall asymmetries: the case of brand names and logos

Sara Loughran Dommer, Jeffrey R. Parker
Year2023
VenueMarketing Letters
Typearticle
Citations5
DOI10.1007/s11002-023-09697-0
OpenAlexW4386714066

Topics

Consumer Behavior in Brand Consumption and IdentificationLogos Bible SoftwareCued speechConverseLogo (programming language)Recall