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So Many Selves: the Effect of Self-Complexity on Attitudes Toward Identity Goods

Sara Loughran Dommer, Nicole Verrochi Coleman, Karen Page Winterich
Year2015
VenueACR North American Advances
Typearticle
Citations1
DOI(no DOI)
OpenAlexW2472271931

Topics

Consumer Behavior in Brand Consumption and IdentificationIdentity (music)Social psychologyPsychologyBusinessAesthetics