SMEAL WIKI

Received! How Acknowledgment Increases a Company’s Sustainability Image and Drives Repeat Customer Participation in Take-Back Programs

Yuly Hong, Sara Loughran Dommer, Karen Page Winterich
Year2026
VenueJournal of Consumer Research
Typearticle
Citations1
DOI10.1093/jcr/ucag007
OpenAlexW7140911282

Topics

Environmental Sustainability in BusinessSustainabilityGeneral partnershipMarketingGreenwashingBusiness