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The Influence of Contextual Minority Status on Privately-Held Evaluations of Identity-Linked Products

Iman Paul, Jeffrey R. Parker, Sara Loughran Dommer
Year2016
VenueACR North American Advances
Typearticle
Citations0
DOI(no DOI)
OpenAlexW2619827358

Topics

Consumer Behavior in Brand Consumption and IdentificationIdentity (music)BusinessPsychologyArtAesthetics