SMEAL WIKI

Role Integration Increases the Fungibility of Mentally Accounted Funds

Iman Paul, Jeffrey R. Parker, Sara Loughran Dommer
Year2022
VenueJournal of Marketing Research
Typearticle
Citations3
DOI10.1177/00222437221112058
OpenAlexW4283258514

Topics

Decision-Making and Behavioral EconomicsFungibilityMental accountingSpouseBridging (networking)Service (business)