SMEAL WIKI

A Strategic Perspective on Search Engines: Thought Candies for Practitioners and Researchers

Arvind Rangaswamy, Clyde Lee Giles, Silvija Seres
Year2009
VenueJournal of Interactive Marketing
Typearticle
Citations94
DOI10.1016/j.intmar.2008.10.006
OpenAlexW2028132894

Topics

Digital Marketing and Social MediaSearch enginePerspective (graphical)Search engine optimizationBusinessCompetitive advantage