SMEAL WIKI

Guardians of Trust: How Review Platforms Can Fight Fakery and Build Consumer Trust

Ben B. Beck, Stefan Wuyts, Sandy D. Jap
Year2023
VenueJournal of Marketing Research
Typearticle
Citations35
DOI10.1177/00222437231195576
OpenAlexW4385582524

Topics

Digital Marketing and Social MediaSalience (neuroscience)BusinessCorporate governanceInternet privacyProcess (computing)