SMEAL WIKI

The Impact of Minority Representation among Social Media Influencers on User Engagement with Firms

Amy Pei, Keran Zhao, Pankhuri Malhotra, Heshan Sun, Xinhui Zhan
Year2024
VenueSSRN Electronic Journal
Typepreprint
Citations2
DOI10.2139/ssrn.4904551
OpenAlexW4401422562

Topics

Digital Marketing and Social MediaContent (measure theory)Representation (politics)PsychologyAdvertisingInformation retrieval