SMEAL WIKI

Reviving Order Online: The Effect of Purchase Feature in Social Media Mobile Apps

Chenhui Guo, Bin Zhang, Xi Chen, Paulo B. Goes
Year2016
VenueSSRN Electronic Journal
Typepreprint
Citations1
DOI10.2139/ssrn.2826885
OpenAlexW2513830512

Topics

Digital Marketing and Social MediaSocial mediaOrder (exchange)Mobile appsFeature (linguistics)Advertising