SMEAL WIKI

Pay Easy, Buy More: An Empirical Study of the Purchase Feature in Social Media Apps

Chenhui Guo, Bin Zhang, Xi Chen, Paulo B. Goes
Year2017
VenueJournal of the Association for Information Systems
Typearticle
Citations2
DOI(no DOI)
OpenAlexW2769220672

Topics

Digital Marketing and Social MediaSocial mediaComputer scienceFeature (linguistics)Empirical researchBusiness