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What Roles do Perceived Values and Motivations Play in M-Commerce Usage across National Contexts: An Abstract

Abdul Rehman Ashraf, Narongsak Thongpapanl, Luciano Lapa, Ali Anwar
Year2020
VenueDevelopments in marketing science: proceedings of the Academy of Marketing Science
Typeconference-paper
Citations0
DOI10.1007/978-3-030-42545-6_206
OpenAlexW3171262794

Topics

Technology Adoption and User BehaviourPsychologyBusiness