SMEAL WIKI

Differential Effects of Customers’ Regulatory Fit on Trust, Perceived Value, and M-Commerce Use among Developing and Developed Countries

Narongsak Thongpapanl, Abdul Rehman Ashraf, Luciano Lapa, Viswanath Venkatesh
Year2018
VenueJournal of International Marketing
Typearticle
Citations78
DOI10.1509/jim.17.0129
OpenAlexW2806605237

Topics

Technology Adoption and User BehaviourMarketingPromotion (chess)Context (archaeology)BusinessValue (mathematics)