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The Potential Benefits of Offering Suitable Mobile Commerce Experience to Your Customers: An Abstract

Narongsak Thongpapanl, Abdul Rehman Ashraf, Luciano Lapa
Year2017
VenueDevelopments in marketing science: proceedings of the Academy of Marketing Science
Typeconference-paper
Citations3
DOI10.1007/978-3-319-66023-3_230
OpenAlexW2773447846

Topics

Technology Adoption and User BehaviourTrustworthinessPromotion (chess)PerceptionValue (mathematics)Mobile commerce