SMEAL WIKI

Perceived values and motivations influencing m-commerce use: A nine-country comparative study

Abdul Rehman Ashraf, Narongsak Thongpapanl, Ali Anwar, Luciano Lapa, Viswanath Venkatesh
Year2021
VenueInternational Journal of Information Management
Typearticle
Citations98
DOI10.1016/j.ijinfomgt.2021.102318
OpenAlexW3133504894

Topics

Technology Adoption and User BehaviourMultinational corporationRevenueMarketingValue (mathematics)Business