SMEAL WIKI

Cross-country attraction as a motivation for product consumption

Marvin E. Goldberg, Hans Baumgartner
Year2002
VenueJournal of Business Research
Typearticle
Citations36
DOI10.1016/s0148-2963(01)00209-0
OpenAlexW2087609789

Topics

Consumer Behavior in Brand Consumption and IdentificationConsumption (sociology)Product (mathematics)AttractionPsychologySocial psychology