SMEAL WIKI

Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective

Mita Sujan, James R. Bettman, Hans Baumgartner
Year1993
VenueJournal of Marketing Research
Typearticle
Citations219
DOI10.1177/002224379303000403
OpenAlexW2090644076

Topics

Consumer Behavior in Brand Consumption and IdentificationAutobiographical memoryAffect (linguistics)PsychologyPerspective (graphical)Dominance (genetics)