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United We Stand: The Impact of Buying Groups on Retailer Productivity

Inge Geyskens, Katrijn Gielens, Stefan Wuyts
Year2015
VenueJournal of Marketing
Typearticle
Citations35
DOI10.1509/jm.14.0202
OpenAlexW1719742748

Topics

Supply Chain and Inventory ManagementBusinessProductivityScale (ratio)Scope (computer science)Marketing