SMEAL WIKI

The Formation of Buyer–Supplier Relationships: Detailed Contract Drafting and Close Partner Selection

Stefan Wuyts, Inge Geyskens
Year2005
VenueJournal of Marketing
Typearticle
Citations628
DOI10.1509/jmkg.2005.69.4.103
OpenAlexW2100243195

Topics

Quality and Supply ManagementOpportunismBusinessTransaction costPsychological contractSelection (genetic algorithm)