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Choice Menus for Mass Customization: An Experimental Approach for Analyzing Customer Demand with an Application to a Web-Based Information Service

John Liechty, Venkatram Ramaswamy, Steven H. Cohen
Year2001
VenueJournal of Marketing Research
Typearticle
Citations192
DOI10.1509/jmkr.38.2.183.18849
OpenAlexW2102261462

Topics

Economic and Environmental ValuationPersonalizationComputer sciencePortfolioService (business)Mass customization