SMEAL WIKI

Gremlins in the Data: Identifying the Information Content of Research Subjects

John R. Howell, Peter Ebbes, John Liechty
Year2020
VenueJournal of Marketing Research
Typearticle
Citations15
DOI10.1177/0022243720965930
OpenAlexW2751875564

Topics

Survey Methodology and NonresponseConsistency (knowledge bases)Variance (accounting)Computer scienceCompromiseContrast (vision)