Preference

Field
Subfield
Domain
OpenAlex	C2781249084

Smeal faculty

• John C. Liechty - score 2.8
• Min Ding - score 1.9
• Duncan K. Fong - score 1.5
• Jennifer Chang Coupland - score 0.7
• Karen Page Winterich - score 0.6
• Hans Baumgartner - score 0.6
• Chloe Tergiman - score 0.6
• Sara Loughran Dommer - score 0.6
• Courtney Szocs - score 0.5
• Arnold F. Shapiro - score 0.5

Papers

• Seeing the world through GREEN‐tinted glasses: Green consumption values and responses to environmentally friendly products (2013) - cites 1065
• Incentive-Aligned Conjoint Analysis (2005) - cites 330
• Patterns of Affective Reactions to Advertisements: The Integration of Moment-to-Moment Responses into Overall Judgments (1997) - cites 262
• Beyond conjoint analysis: Advances in preference measurement (2008) - cites 138
• Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids (2008) - cites 76
• Fuzzy logic modifications of the Analytic Hierarchy Process (2017) - cites 66
• When imperfect is preferred: the differential effect of aesthetic imperfections on choice of processed and unprocessed foods (2021) - cites 55
• Barter Markets for Conjoint Analysis (2009) - cites 35
• Self‐Reflection and Articulated Consumer Preferences (2013) - cites 32
• Evolutionary Preference/Utility Functions: A Dynamic Perspective (2005) - cites 27
• Ownership dynamics within founder teams: The role of external financing (2019) - cites 22
• Mapping the Bounds of Incoherence: How Far Can You Go and How Does It Affect Your Brand? (2007) - cites 22
• The Influence of Incidental Tokenism on Private Evaluations of Stereotype-Typifying Products (2019) - cites 5