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Counting chickens before the eggs hatch: Associating new product development portfolios with shareholder expectations in the pharmaceutical sector

Rajdeep Grewal, Anindita Chakravarty, Min Ding, John Liechty

Year	2008
Venue	International Journal of Research in Marketing
Type	article
Citations	50
DOI	10.1016/j.ijresmar.2008.07.001
OpenAlex	W2126312786

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