SMEAL WIKI

Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids

Arnaud De Bruyn, John Liechty, K.R.E. Huizingh, Gary L. Lilien
Year2008
VenueMarketing Science
Typearticle
Citations76
DOI10.1287/mksc.1070.0306
OpenAlexW1978971999

Topics

Recommender Systems and TechniquesConjoint analysisComputer sciencePreferenceDecision treeProduct (mathematics)