SMEAL WIKI

Dynamic Models Incorporating Individual Heterogeneity: Utility Evolution in Conjoint Analysis

John Liechty, Duncan Κ. H. Fong, Wayne S. DeSarbo
Year2005
VenueMarketing Science
Typearticle
Citations81
DOI10.1287/mksc.1040.0088
OpenAlexW2124307731

Topics

Economic and Environmental ValuationConjoint analysisBayesian probabilityComputer scienceAggregate (composite)Perspective (graphical)