Ethnography

Field
Subfield
Domain
OpenAlex	C179454799

Smeal faculty

• Jennifer Chang Coupland - score 0.7
• Jennifer A. Roth - score 0.5
• Dennis A. Gioia - score 0.4

Papers

• Sensemaking and sensegiving in strategic change initiation (1991) - cites 3875
• Invisible Brands: An Ethnography of Households and the Brands in Their Kitchen Pantries (2005) - cites 169
• One Small Step for Ethnography, One Giant Leap for Banking and Insurance (2020) - cites 0