SMEAL WIKI

Network analyses of brand switching behavior

Dawn Iacobucci, Geraldine Rosa Henderson, Alberto Marcati, Jennifer Chang Coupland
Year1996
VenueInternational Journal of Research in Marketing
Typearticle
Citations44
DOI10.1016/s0167-8116(96)00022-5
OpenAlexW2054849450

Topics

Consumer Market Behavior and PricingLeverage (statistics)Consumer behaviourNetwork structureComputer scienceBusiness