SMEAL WIKI

When imperfect is preferred: the differential effect of aesthetic imperfections on choice of processed and unprocessed foods

Jacob Suher, Courtney Szocs, Koert van Ittersum
Year2021
VenueJournal of the Academy of Marketing Science
Typearticle
Citations55
DOI10.1007/s11747-021-00783-1
OpenAlexW3164770962

Topics

Food Waste Reduction and SustainabilityPreferenceImperfectPromotion (chess)Product (mathematics)Sustainability