SMEAL WIKI

Confidence, trust, and interest alignment in marketing relationships: a meta-analytic synthesis

Lisa K. Scheer, Shinhye Kim, Fengxia Zhu, J.H. Slot
Year2026
VenueJournal of Business Research
Typearticle
Citations0
DOI10.1016/j.jbusres.2026.116428
OpenAlexW7172480557

Topics

Customer Service Quality and LoyaltyNomological networkEmpirical evidenceMarketingEmpirical researchBusiness