Willingness to pay

Field
Subfield
Domain
OpenAlex	C2777364431

Smeal faculty

• Chenhui Guo - score 0.8
• Min Ding - score 0.7
• Jillian Hmurovic - score 0.6
• Johanna Amaya - score 0.5

Papers

• The Self-Perception Connection: Why Consumers Devalue Unattractive Produce (2018) - cites 199
• A simple mechanism to incentive-align conjoint experiments (2009) - cites 64
• Sustainable last mile delivery alternatives: Influencing factors and willingness to use (2025) - cites 23
• Peer Influence in Online Social Games: Understanding its Effect on Willingness to Play and Willingness to Pay (2015) - cites 0