SMEAL WIKI

The Self-Perception Connection: Why Consumers Devalue Unattractive Produce

Lauren S. Grewal, Jillian Hmurovic, Cait Poynor Lamberton, Rebecca Walker Reczek
Year2018
VenueJournal of Marketing
Typearticle
Citations199
DOI10.1177/0022242918816319
OpenAlexW3007288586

Topics

Food Waste Reduction and SustainabilityWillingness to payPerceptionBusinessConsumption (sociology)Marketing