SMEAL WIKI

Peer Influence in Online Social Games: Understanding its Effect on Willingness to Play and Willingness to Pay

Chenhui Guo, Xi Chen, Paulo B. Goes, Cheng Zhang
Year2015
VenueSSRN Electronic Journal
Typepreprint
Citations0
DOI10.2139/ssrn.2686965
OpenAlexW2148251287

Topics

Digital Marketing and Social MediaWillingness to payPsychologySocial psychologyPeer effectsEconomics