Social identity theory

Field
Subfield
Domain
OpenAlex	C98447023

Smeal faculty

• Karen Page Winterich - score 1.1
• Courtney Szocs - score 0.5
• Michael J. Tyworth - score 0.5

Papers

• Donation Behavior toward In-Groups and Out-Groups: The Role of Gender and Moral Identity (2009) - cites 402
• Can Brands Move in from the Outside? How Moral Identity Enhances Out-Group Brand Attitudes (2012) - cites 161
• Reflections of identity: How information systems mirror the organization as a social actor (2009) - cites 1
• Human or AI? Identity Salience Enhances Historically Marginalized (but Not Privileged) Consumers’ Choice of Algorithmic Service Providers (2026) - cites 1