SMEAL WIKI

When Exploding Deals Create Competitive Customers: Understanding the Psychological Consequences of Scarcity Marketing Tactics

Jillian Hmurovic, Kelly Goldsmith, Cait Poynor Lamberton
Year2016
VenueACR North American Advances
Typearticle
Citations1
DOI(no DOI)
OpenAlexW2605861012

Topics

Consumer Market Behavior and PricingScarcityMarketingBusinessIndustrial organizationEconomics