Consumer choice

Field
Subfield
Domain
OpenAlex	C2776314989

Smeal faculty

• Aydin Alptekinoglu - score 0.5
• Karen Page Winterich - score 0.5

Papers

• Warm Glow or Cold, Hard Cash? Social Identity Effects on Consumer Choice for Donation versus Discount Promotions (2011) - cites 257
• Flexible Products for Dynamic Preferences (2019) - cites 14