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Positioning and Pricing of Horizontally Differentiated Products

Aydın Alptekinoğlu, Dorothée Honhon, Canan Ulu
Year2012
VenueSSRN Electronic Journal
Typepreprint
Citations2
DOI10.2139/ssrn.2166570
OpenAlexW2257837622

Topics

Consumer Market Behavior and PricingBusinessIndustrial organizationMarketingComputer scienceAdvertising