Online and offline

Field
Subfield
Domain
OpenAlex	C2780102126

Smeal faculty

• Arvind Rangaswamy - score 1.1
• Chenhui Guo - score 0.7

Papers

• Customer satisfaction and loyalty in online and offline environments (2003) - cites 1558
• Opportunities and challenges in multichannel marketing: An introduction to the special issue (2005) - cites 429
• Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry (2017) - cites 95