SMEAL WIKI

Maximizing Revisiting and Purchasing: A Clickstream-Based Approach to Enhance Individual-Level Customer Conversion

Wael Jabr, Abhijeet Ghoshal, Yichen Cheng, Paul A. Pavlou
Year2020
VenueSSRN Electronic Journal
Typepreprint
Citations1
DOI10.2139/ssrn.3665399
OpenAlexW3112004481

Topics

Consumer Market Behavior and PricingClickstreamPurchasingComputer scienceCustomer intelligenceCustomer retention