Clickstream

Field
Subfield
Domain
OpenAlex	C138744977

Smeal faculty

• Wael Jabr - score 1.7
• John C. Liechty - score 0.9

Papers

• Modeling Online Browsing and Path Analysis Using Clickstream Data (2004) - cites 545
• Maximizing Online Revisiting and Purchasing: A Clickstream-Based Approach to Enhancing Customer Lifetime Value (2023) - cites 15
• Maximizing Revisiting and Purchasing: A Clickstream-Based Approach to Enhance Individual-Level Customer Conversion (2020) - cites 1