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Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail

Jillian Hmurovic, Cait Poynor Lamberton, Kelly Goldsmith
Year2022
VenueJournal of Marketing Research
Typearticle
Citations69
DOI10.1177/00222437221118856
OpenAlexW4288035992

Topics

Consumer Market Behavior and PricingScarcityMarketingBusinessPromotion (chess)Demographics