SMEAL WIKI

Calculating, creating, and claiming value in business markets: Status and research agenda

Gary L. Lilien, Rajdeep Grewal, Douglas Bowman, Min Ding, Abbie Griffin, V. Kumar, Das Narayandas, Renana Peres, Raji Srinivasan, Qiong Wang
Year2010
VenueMarketing Letters
Typebook-chapter
Citations30
DOI10.1007/s11002-010-9108-z
OpenAlexW2067692974

Topics

Service and Product InnovationKey (lock)Value (mathematics)BusinessMarketingCustomer value