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Calculating, creating, and claiming value in business markets: Status and research agenda
Gary L. Lilien
, Rajdeep Grewal, Douglas Bowman,
Min Ding
, Abbie Griffin, V. Kumar, Das Narayandas, Renana Peres, Raji Srinivasan, Qiong Wang
Year
2010
Venue
Marketing Letters
Type
book-chapter
Citations
30
DOI
10.1007/s11002-010-9108-z
OpenAlex
W2067692974
Topics
Service and Product Innovation
Key (lock)
Value (mathematics)
Business
Marketing
Customer value