Service and Product Innovation

Field	Business, Management and Accounting
Subfield	Marketing
Domain	Social Sciences
OpenAlex	T11114

Smeal faculty

• Min Ding - score 1.0
• Travis Lesser - score 1.0

Papers

• Calculating, creating, and claiming value in business markets: Status and research agenda (2010) - cites 30
• Finding the Value for Your Customer (2021) - cites 0