Survey Methodology and Nonresponse

Field	Social Sciences
Subfield	Sociology and Political Science
Domain	Social Sciences
OpenAlex	T11539

Smeal faculty

• Hans Baumgartner - score 2.0
• John C. Liechty - score 1.0
• Gary L. Lilien - score 1.0

Papers

• Marketing survey research best practices: evidence and recommendations from a review of JAMS articles (2017) - cites 1065
• Socially Desirable Response Tendencies in Survey Research (2010) - cites 442
• Informants in Organizational Marketing Research: Why Use Multiple Informants and how to Aggregate Responses (2002) - cites 319
• Gremlins in the Data: Identifying the Information Content of Research Subjects (2020) - cites 15