SMEAL WIKI

Human or AI? Identity Salience Enhances Historically Marginalized (but Not Privileged) Consumers’ Choice of Algorithmic Service Providers

Yeseul Kim, Dipayan Biswas, Courtney Szocs, Khalia Jenkins
Year2026
VenueJournal of Marketing
Typearticle
Citations1
DOI10.1177/00222429261444284
OpenAlexW7152055592

Topics

AI in Service InteractionsSalience (neuroscience)Service providerPublic relationsDiversity (politics)Social identity theory