SMEAL WIKI

Customer satisfaction and loyalty in online and offline environments

Venkatesh Shankar, Amy K. Smith, Arvind Rangaswamy
Year2003
VenueInternational Journal of Research in Marketing
Typearticle
Citations1558
DOI10.1016/s0167-8116(03)00016-8
OpenAlexW1968171365

Topics

Customer Service Quality and LoyaltyCounterintuitiveLoyaltyLoyalty business modelOnline and offlineBusiness