Customer advocacy

Field
Subfield
Domain
OpenAlex	C31367271

Smeal faculty

• J. Andrew Petersen - score 0.7
• Stefan Wuyts - score 0.7
• John Langley - score 0.5

Papers

• Outsourcing customer support: The role of provider customer focus (2014) - cites 65
• Measuring and Managing Customer Engagement Value Through the Customer Journey (2017) - cites 27
• Interset Association between Measures of Customer Service and Market Response (1991) - cites 6