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Understanding Internal Linguistic Consistency of Person Brands on Social Media: An Empirical Investigation Using the 2020 U.S. Presidential Election

Christian Hughes, Jillian Hmurovic
Year2026
VenueJournal of Marketing
Typearticle
Citations0
DOI10.1177/00222429261450108
OpenAlexW7160383082

Topics

Digital Marketing and Social MediaConsistency (knowledge bases)Presidential electionDimension (graph theory)ConversationPsychology