SMEAL WIKI

New Industrial Product Performance: The Effects of Market Characteristics and Strategy*

Eunsang Yoon, Gary L. Lilien
Year1985
VenueJournal of Product Innovation Management
Typearticle
Citations188
DOI10.1016/0737-6782(85)90033-5
OpenAlexW2083330734

Topics

Innovation and Knowledge ManagementsortProduct (mathematics)MarketingProcess (computing)Industrial organization