SMEAL WIKI

Marketing Engineering: Computer-Assisted Marketing Analysis and Planning

Robert A. Fildes, R. Ventura, Gary L. Lilien, Arvind Rangaswamy
Year2000
VenueJournal of the Operational Research Society
Typearticle
Citations208
DOI10.2307/253979
OpenAlexW2066592440

Topics

Consumer Market Behavior and PricingMarketingPurchasingProject managementMarketing researchInformation technology